Collabration Project is a made up concept that houses Spotify, Leica and Adobe. This conceptual campaigns whole ideas is to create your own universe using these tools which offer a variety of ways to achieve what you are going for. FKA Twigs just seemed like the perfect person to take as the face of the campaign.
Sound represents Spotify as everything has a sound.
The phrase Shape is a representation of Adobe in this mix where it mixes all the different techniques together.
Snap is the sounda Leica Shutter going off as it is another piece of this puzzle. The main visual piece.